A friend of mine suggested that world creation is the art form to reckon with now, which implies that the viewer is an active instead of a passive participant, which leaves film mostly as a medium to mine for audiovisual techniques rather than one to express what it's like to live in the 21st century.
Or if we're talking about music, the role of the most popular music is to define craftsmanship in certain styles. I'm thinking of the metaphor of an artist's palette. It's not the job of the palette to be art.
]]>]]>The interiors of our homes, coffee shops and restaurants all look the same. The buildings where we live and work all look the same. The cars we drive, their colours and their logos all look the same. The way we look and the way we dress all looks the same. Our movies, books and video games all look the same. And the brands we buy, their adverts, identities and taglines all look the same.
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So, this is your call to arms. Whether you're in film or fashion, media or marketing, architecture, automotive or advertising, it doesn’t matter. Our visual culture is flatlining and the only cure is creativity.