December 2019 - ?

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December 2. Smart blog post by a long-time reader, Idea strength, cringe, and the media environment. The basic idea is that technology has connected us so much that creative work is taking fewer risks:

When artists become more socially connected to each other and to consumers, bold choices get riskier. Every mind in a perceptual network is a vector for cringe. As the network grows more interconnected, the potential for cringe increases. An artistic risk that might have been low in a less connected environment becomes high.

This reminds me of a bit in this YouTube talk, Why Greatness Cannot Be Planned. It's by the creator of Picbreeder, a brilliant image-breeding site that no longer works because web browsers can no longer run Java. Anyway, he found out that images bred by individuals are much better than images bred by voting.

One of the comments explains it like this: "Consensus-driven frameworks prematurely optimize and miss the necessary low-fitness stepping stones needed to find creative complex solutions." In simpler language: you have to go through difficult stuff to get to good stuff, and the bigger the crowd, the harder it is to get them to go through difficult stuff. Another example is Hollywood test screenings, which polish out anything really good because someone thinks it's too weird.

But when I think about it more, there are two different things going on here. One is what I've just described, the blandifying effect of the crowd. The other is the long tail of taste: with more creative work available, there's more room to like stuff that fewer people like.

In listening to music, I've gone a long way down that rabbit hole, and the difficult thing is not in how I hear the music. It's not like I'm forcing myself to listen to stuff that sounds bad until I like it. The music always pulls me in, and the difficult thing is the loneliness of loving something that no one else understands. Or, the obstacle to exploring the long tail of taste, is not perceptual but social.